Art & Science
Information Architecture is the art and science of structuring and organising information environments to help users achieve their goals. It is at the heart of all user-centred design efforts.

In order to help users achieve their goals we must first understand them. For this reason the Sinclair Experience approach to Information Architecture involves extensive use of Mental Models. Understanding the representations that your users make in their heads of their goals provides invaluable insight into how you can better present the information environment you are developing.

The ultimate aim here is to balance the needs of the business with the needs of it's users or customers through better understanding and representation of their mental models of interaction with that business.

Usually, but not exclusively, under-taken as a core component of a User Centred Design engagement, all of our expert consultants are experienced in developing mental models of interaction to deliver world class information architectures.

Please contact us now to see how Sinclair Experience can step-change the quality of the experience you deliver to your customers and users.