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World Class Design
Whether it is Business Process Design, Business Unit Transformation,
Application or Web Design all our User Centred Programmes have a common thread running through them.
- Appropriate consideration of the needs of the user/customer
- Thorough understanding of the tasks to be carried out from the perspective of the users and customers
- A clear picture of the environment within which they will execute those tasks
Commonly the domain of Web Design, Usability principles
and methodologies are now being applied by Sinclair Experience to whole of business
design by considering the three guiding principles outlined above.
A tried and tested approach to User Centred Design takes key
Usability research techniques, combines them with enhanced
facilitation & design management skills to produce an
empowering addition to existing design methodologies.
UCD Benefits
Our experience of augmenting client's design processes with "User Centricity" is that
improvements are found not just in the end-product delivered. Half the experience is in the journey. Think
about your last major design/business change programme and the impact the following benefits would have had on your ability to deliver,
on time, to spec and within budget:
- Clear understanding and agreement between business and technical teams on the objectives and principles
underlying the change effort
- Enhanced stakeholder buy-in through re-using User Centred Design deliverables to clearly communicate
objectives and progress
- Early identification of key issues (e.g. Training Requirements, Change Barriers) that can be shared
across capabilities
Sinclair Experience Consultants have been working with User Centred Design principles
for well over ten years. Experts in their field they have led the way over the last two years in
bringing those principles out of the web and application design world and into business design. Importantly
they have direct experience of delivering on all of the above benefits as well as enhancing the quality
of change that is delivered.
That expertise can be yours. Sinclair Experience will work with your teams to implement
enhanced project methodologies, transfer key knowledge and skills whilst supporting the delivery of your first
truly user-centred project.
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